Raising the Bar.


When it came time to decide what product we wanted to introduce next, we knew it had to be something that would grow with your little one’s developing brain. As children are introduced to solids, and as their motor skills develop, different textures and flavors are important in guiding them to become foodies later in life. It’s why snack bars were the natural next step for us and we think you’ll be happy to hear why.
Did you know that too much sugar in your child’s diet influences their food preferences later in life?

Meet Smart Bars.

The world’s first snack bar developed by a neurosurgeon, mom-of-three, and full of all the good stuff, none of the bad stuff:
  • 10+ brain-supporting nutrients
  • 0g added sugar
  • 3g protein
  • 3g fiber
When we looked at the other guys, we knew we could do better. Our kids deserve better.

So with our brainy team of doctors, neuroscientists, nutritionists and dieticians, we put our heads together (pun intended) and developed a snack bar parents can feel great about. Smarter snacking is what we like to call it. Don’t believe us? Just #flipyourfood and read for yourselves!